In this article of Augmented Reality, it focuses on the benefits of using Augmented Reality in organizations and businesses. Some of these benefits include how we learn, the way we make decisions, but most importantly, the way we interact with the physical world. Since augmented reality adds digital elements to a live view, it allows employees to rapidly and accurately absorb information. From automobiles, medical, and even engineering, augmented reality allows customers, employees, and inventors to see 3-D representations of virtual images that will provide real time, on site, step by step visual guidance on various tasks.
Heppelmann, James. Porter, Michael. (December 2017). A Manager’s Guide to Augmented Reality. Retreieved from https://hbr.org/2017/11/a-managers-guide-to-augmented-reality
The article from Engine Creative, gives in depth reviews and support of managers, marketing managers, and project designers and their outlook of Augmented Reality. It then starts describing the key benefits of brands and organizations and how Augmented reality can impact and give their business and organization an upper hand on production and efficiency. One of the other topics the article focuses on is the use of Augmented Reality in people’s everyday life.
Engine Creative (n.d.). Unlocking the Potential of Augmented Reality. Retrieved from https://www.enginecreative.co.uk/blog/unlocking-potential-augmented-reality/
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